HubSpot CRM → Azure Synapse
AI-first ETL from HubSpot CRM into Azure Synapse. Governed entities, incremental sync, typed landing tables.
How Datrise loads HubSpot CRM into Azure Synapse
Datrise syncs HubSpot CRM's contacts, companies, deals, lifecycle stages, and engagement events into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.
Ideal for Azure analytics estates feeding Power BI.
Endpoints
HubSpot CRM: Inbound CRM with marketing, sales, and service hubs.
Azure Synapse: Microsoft analytics workspace with SQL pools.
How HubSpot CRM entities map to Azure Synapse
| HubSpot CRM entity | Azure Synapse object | Notes |
|---|---|---|
| contacts | hubspot_contacts | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| companies | hubspot_companies | id PK · linked to hubspot_contacts |
| deals | hubspot_deals | id PK · linked to hubspot_contacts |
| lifecycle stages | hubspot_lifecycle_stages | id PK · linked to hubspot_contacts |
FAQ
How does Datrise handle HubSpot CRM's custom fields in Azure Synapse?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.
How does the HubSpot CRM to Azure Synapse sync stay up to date?
It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.
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