DatriseAI-first ETL

Bitrix24 Azure Synapse

AI-first ETL from Bitrix24 into Azure Synapse. Governed entities, incremental sync, typed landing tables.

How Datrise loads Bitrix24 into Azure Synapse

Datrise syncs Bitrix24's leads, deals, contacts, companies, activities, and contact-center events into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.

Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.

Ideal for Azure analytics estates feeding Power BI.

Endpoints

Bitrix24: CRM, contact center, and task automation suite.

Azure Synapse: Microsoft analytics workspace with SQL pools.

How Bitrix24 entities map to Azure Synapse

Bitrix24 entityAzure Synapse objectNotes
leadsbitrix24_leadsid PK · custom fields → NVARCHAR(MAX) JSON columns
dealsbitrix24_dealsid PK · linked to bitrix24_leads
contactsbitrix24_contactsid PK · linked to bitrix24_leads
companiesbitrix24_companiesid PK · linked to bitrix24_leads

FAQ

How does Datrise handle Bitrix24's custom fields in Azure Synapse?

Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.

How does the Bitrix24 to Azure Synapse sync stay up to date?

It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.

Related pipelines

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