Twitter/X Ads → Amazon Athena
AI-first ETL from Twitter/X Ads into Amazon Athena. Governed entities, incremental sync, typed landing tables.
How Datrise loads Twitter/X Ads into Amazon Athena
Datrise syncs Twitter/X Ads's campaign metrics, spend, engagement, and ad conversion performance into Amazon Athena as partitioned Parquet in S3 exposed as an Athena table. Flexible or custom fields land in struct/map columns in Parquet, and timestamps such as created, updated, and status changes are typed as timestamp.
Sync is incremental: Datrise uses writes new Parquet partitions and registers them in the Glue Data Catalog, so re-runs update only what changed. Hive-style partitioning by load date so Athena scans only new data. Athena bills per byte scanned and small files hurt, so Datrise compacts to right-sized Parquet rather than many tiny objects.
Ideal for serverless SQL over an S3 lake without a running warehouse.
Endpoints
Twitter/X Ads: Ad performance source for X campaign analytics.
Amazon Athena: Serverless SQL over S3 data lake tables.
How Twitter/X Ads entities map to Amazon Athena
| Twitter/X Ads entity | Amazon Athena object | Notes |
|---|---|---|
| campaign metrics | twitter_x_ads_campaign_metrics | id PK · custom fields → struct/map columns in Parquet |
| spend | twitter_x_ads_spend | id PK · linked to twitter_x_ads_campaign_metrics |
| engagement | twitter_x_ads_engagement | id PK · linked to twitter_x_ads_campaign_metrics |
| ad conversion performance | twitter_x_ads_ad_conversion_performance | id PK · linked to twitter_x_ads_campaign_metrics |
FAQ
How does Datrise handle Twitter/X Ads's custom fields in Amazon Athena?
Flexible values are stored as struct/map columns in Parquet, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Amazon Athena types.
How does the Twitter/X Ads to Amazon Athena sync stay up to date?
It runs incrementally — Datrise uses writes new Parquet partitions and registers them in the Glue Data Catalog.
Related pipelines
More destinations for Twitter/X Ads
- Twitter/X Ads → Amazon S3 Data Lake
- Twitter/X Ads → Azure Data Lake Storage
- Twitter/X Ads → Azure Synapse
- Twitter/X Ads → Spreadsheets
- Twitter/X Ads → Airtable
- Twitter/X Ads → CSV Files
- Twitter/X Ads → MongoDB
- Twitter/X Ads → Supabase
- Twitter/X Ads → Neon
- Twitter/X Ads → PlanetScale
- Twitter/X Ads → Amazon DynamoDB
- Twitter/X Ads → Looker
More sources for Amazon Athena
Early access
Connect Twitter/X Ads to Amazon Athena the easy way
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