Google Ads → Tableau
AI-first ETL from Google Ads into Tableau. Governed entities, incremental sync, typed landing tables.
How Datrise loads Google Ads into Tableau
Datrise syncs Google Ads's campaigns, ad groups, spend, clicks, conversions, and attribution signals into Tableau as warehouse tables or a refreshed .hyper extract. Flexible or custom fields land in flattened columns for Tableau fields, and timestamps such as created, updated, and status changes are typed as date/datetime fields.
Sync is incremental: Datrise uses incremental refresh of the tables behind a live connection or extract, so re-runs update only what changed. Date-partitioned facts to keep extract refresh quick. Tableau .hyper extracts snapshot data, so Datrise keeps the source tables incremental and lets you choose live vs extract.
Ideal for visual analytics and dashboards in Tableau.
Endpoints
Google Ads: Paid media source for campaign and conversion metrics.
Tableau: Salesforce analytics platform for interactive dashboards and visual exploration.
How Google Ads entities map to Tableau
| Google Ads entity | Tableau object | Notes |
|---|---|---|
| campaigns | google_ads_campaigns | id PK · custom fields → flattened columns for Tableau fields |
| ad groups | google_ads_ad_groups | id PK · linked to google_ads_campaigns |
| spend | google_ads_spend | id PK · linked to google_ads_campaigns |
| clicks | google_ads_clicks | id PK · linked to google_ads_campaigns |
FAQ
How does Datrise handle Google Ads's custom fields in Tableau?
Flexible values are stored as flattened columns for Tableau fields, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Tableau types.
How does the Google Ads to Tableau sync stay up to date?
It runs incrementally — Datrise uses incremental refresh of the tables behind a live connection or extract.
Related pipelines
More destinations for Google Ads
Early access
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