DatriseAI-first ETL

Campaign Manager 360 to Snowflake Integration

AI-first ETL from Campaign Manager 360 into Snowflake. Governed entities, incremental sync, typed landing tables.

How Datrise loads Campaign Manager 360 into Snowflake

Datrise syncs Campaign Manager 360's campaigns, placements, creatives, impressions, clicks, and conversions into Snowflake as a typed table per source entity. Flexible or custom fields land in VARIANT columns, and timestamps such as created, updated, and status changes are typed as TIMESTAMP_TZ.

Sync is incremental: Datrise uses staged loads merged on stable id with MERGE, so credits scale with change volume, not table size, so re-runs update only what changed. Automatic micro-partitioning, with optional clustering keys on high-cardinality ids. Snowflake upper-cases unquoted identifiers, so Datrise standardizes on lower-case quoted names to keep column references stable.

Ideal for central analytics warehouses feeding BI and AI workloads.

Endpoints

Campaign Manager 360: Ad serving and campaign measurement for display.

Snowflake: Cloud data warehouse with separated compute and storage.

How Campaign Manager 360 entities map to Snowflake

Campaign Manager 360 entitySnowflake objectNotes
campaignsdoubleclick_campaign_manager_campaignsid PK · custom fields → VARIANT columns
placementsdoubleclick_campaign_manager_placementsid PK · linked to doubleclick_campaign_manager_campaigns
creativesdoubleclick_campaign_manager_creativesid PK · linked to doubleclick_campaign_manager_campaigns
impressionsdoubleclick_campaign_manager_impressionsid PK · linked to doubleclick_campaign_manager_campaigns

FAQ

How does Datrise handle Campaign Manager 360's custom fields in Snowflake?

Flexible values are stored as VARIANT columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Snowflake types.

How does the Campaign Manager 360 to Snowflake sync stay up to date?

It runs incrementally — Datrise uses staged loads merged on stable id with MERGE, so credits scale with change volume, not table size.

Related pipelines

Early access

Connect Campaign Manager 360 to Snowflake the easy way

Skip brittle scripts and manual exports. Join the waitlist to get a guided setup, AI-assisted mapping, and reliable incremental sync for this integration.