DatriseAI-first ETL

Campaign Manager 360 to Azure Data Lake Storage Integration

AI-first ETL from Campaign Manager 360 into Azure Data Lake Storage. Governed entities, incremental sync, typed landing tables.

How Datrise loads Campaign Manager 360 into Azure Data Lake Storage

Datrise syncs Campaign Manager 360's campaigns, placements, creatives, impressions, clicks, and conversions into Azure Data Lake Storage as partitioned Parquet in ADLS Gen2 per source entity. Flexible or custom fields land in nested struct/map fields in Parquet, and timestamps such as created, updated, and status changes are typed as ISO-8601 timestamp columns.

Sync is incremental: Datrise uses writes new date partitions to the container and compacts on a schedule, so re-runs update only what changed. Hive-style partitioning by load date, readable by Synapse and Databricks. ADLS hierarchical namespace makes folder layout matter, so Datrise keeps a predictable entity/date path your Azure engines mount directly.

Ideal for Azure lakehouse storage shared across Synapse and Databricks.

Endpoints

Campaign Manager 360: Ad serving and campaign measurement for display.

Azure Data Lake Storage: ADLS Gen2 object storage for analytics workloads.

How Campaign Manager 360 entities map to Azure Data Lake Storage

Campaign Manager 360 entityAzure Data Lake Storage objectNotes
campaignsdoubleclick_campaign_manager_campaignsid PK · custom fields → nested struct/map fields in Parquet
placementsdoubleclick_campaign_manager_placementsid PK · linked to doubleclick_campaign_manager_campaigns
creativesdoubleclick_campaign_manager_creativesid PK · linked to doubleclick_campaign_manager_campaigns
impressionsdoubleclick_campaign_manager_impressionsid PK · linked to doubleclick_campaign_manager_campaigns

FAQ

How does Datrise handle Campaign Manager 360's custom fields in Azure Data Lake Storage?

Flexible values are stored as nested struct/map fields in Parquet, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Data Lake Storage types.

How does the Campaign Manager 360 to Azure Data Lake Storage sync stay up to date?

It runs incrementally — Datrise uses writes new date partitions to the container and compacts on a schedule.

Related pipelines

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