Campaign Manager 360 to Azure Synapse Integration
AI-first ETL from Campaign Manager 360 into Azure Synapse. Governed entities, incremental sync, typed landing tables.
How Datrise loads Campaign Manager 360 into Azure Synapse
Datrise syncs Campaign Manager 360's campaigns, placements, creatives, impressions, clicks, and conversions into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.
Ideal for Azure analytics estates feeding Power BI.
Endpoints
Campaign Manager 360: Ad serving and campaign measurement for display.
Azure Synapse: Microsoft analytics workspace with SQL pools.
How Campaign Manager 360 entities map to Azure Synapse
| Campaign Manager 360 entity | Azure Synapse object | Notes |
|---|---|---|
| campaigns | doubleclick_campaign_manager_campaigns | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| placements | doubleclick_campaign_manager_placements | id PK · linked to doubleclick_campaign_manager_campaigns |
| creatives | doubleclick_campaign_manager_creatives | id PK · linked to doubleclick_campaign_manager_campaigns |
| impressions | doubleclick_campaign_manager_impressions | id PK · linked to doubleclick_campaign_manager_campaigns |
FAQ
How does Datrise handle Campaign Manager 360's custom fields in Azure Synapse?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.
How does the Campaign Manager 360 to Azure Synapse sync stay up to date?
It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.
Related pipelines
More destinations for Campaign Manager 360
- Campaign Manager 360 → Spreadsheets
- Campaign Manager 360 → Airtable
- Campaign Manager 360 → CSV Files
- Campaign Manager 360 → MongoDB
- Campaign Manager 360 → Supabase
- Campaign Manager 360 → Neon
- Campaign Manager 360 → PlanetScale
- Campaign Manager 360 → Amazon DynamoDB
- Campaign Manager 360 → Looker
- Campaign Manager 360 → Looker Studio
- Campaign Manager 360 → Microsoft Power BI
- Campaign Manager 360 → Tableau
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Early access
Connect Campaign Manager 360 to Azure Synapse the easy way
Skip brittle scripts and manual exports. Join the waitlist to get a guided setup, AI-assisted mapping, and reliable incremental sync for this integration.