DatriseAI-first ETL

Campaign Manager 360 to Databricks SQL Warehouse Integration

AI-first ETL from Campaign Manager 360 into Databricks SQL Warehouse. Governed entities, incremental sync, typed landing tables.

How Datrise loads Campaign Manager 360 into Databricks SQL Warehouse

Datrise syncs Campaign Manager 360's campaigns, placements, creatives, impressions, clicks, and conversions into Databricks SQL Warehouse as a Delta Lake table per source entity. Flexible or custom fields land in VARIANT or STRUCT columns, and timestamps such as created, updated, and status changes are typed as TIMESTAMP.

Sync is incremental: Datrise uses a Delta MERGE on stable id, with change history available via time travel, so re-runs update only what changed. Delta partitioning by load date with OPTIMIZE/Z-ORDER on query keys. Datrise writes Unity Catalog–governed Delta tables, so lineage and permissions are managed centrally rather than per-notebook.

Ideal for lakehouse analytics and ML feature tables on Databricks.

Endpoints

Campaign Manager 360: Ad serving and campaign measurement for display.

Databricks SQL Warehouse: Lakehouse SQL endpoints over Delta tables.

How Campaign Manager 360 entities map to Databricks SQL Warehouse

Campaign Manager 360 entityDatabricks SQL Warehouse objectNotes
campaignsdoubleclick_campaign_manager_campaignsid PK · custom fields → VARIANT or STRUCT columns
placementsdoubleclick_campaign_manager_placementsid PK · linked to doubleclick_campaign_manager_campaigns
creativesdoubleclick_campaign_manager_creativesid PK · linked to doubleclick_campaign_manager_campaigns
impressionsdoubleclick_campaign_manager_impressionsid PK · linked to doubleclick_campaign_manager_campaigns

FAQ

How does Datrise handle Campaign Manager 360's custom fields in Databricks SQL Warehouse?

Flexible values are stored as VARIANT or STRUCT columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Databricks SQL Warehouse types.

How does the Campaign Manager 360 to Databricks SQL Warehouse sync stay up to date?

It runs incrementally — Datrise uses a Delta MERGE on stable id, with change history available via time travel.

Related pipelines

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