Amazon Ads to Microsoft SQL Server Integration
AI-first ETL from Amazon Ads into Microsoft SQL Server. Governed entities, incremental sync, typed landing tables.
How Datrise loads Amazon Ads into Microsoft SQL Server
Datrise syncs Amazon Ads's campaigns, ad groups, keywords, spend, impressions, and attributed sales into Microsoft SQL Server as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses a watermark on updated-at, applied with a MERGE statement, so re-runs update only what changed. Optional partitioned tables on a date partition function. SQL Server defaults to a case-insensitive collation, so Datrise preserves original casing in a metadata column to avoid silent key collisions.
Ideal for Microsoft-stack analytics and Power BI Import models.
Endpoints
Amazon Ads: Sponsored ads across Amazon retail placements.
Microsoft SQL Server: Microsoft relational DB with enterprise features.
How Amazon Ads entities map to Microsoft SQL Server
| Amazon Ads entity | Microsoft SQL Server object | Notes |
|---|---|---|
| campaigns | amazon_ads_campaigns | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| ad groups | amazon_ads_ad_groups | id PK · linked to amazon_ads_campaigns |
| keywords | amazon_ads_keywords | id PK · linked to amazon_ads_campaigns |
| spend | amazon_ads_spend | id PK · linked to amazon_ads_campaigns |
FAQ
How does Datrise handle Amazon Ads's custom fields in Microsoft SQL Server?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Microsoft SQL Server types.
How does the Amazon Ads to Microsoft SQL Server sync stay up to date?
It runs incrementally — Datrise uses a watermark on updated-at, applied with a MERGE statement.
Related pipelines
More destinations for Amazon Ads
- Amazon Ads → Oracle Database
- Amazon Ads → Snowflake
- Amazon Ads → Google BigQuery
- Amazon Ads → Amazon Redshift
- Amazon Ads → Databricks SQL Warehouse
- Amazon Ads → ClickHouse
- Amazon Ads → DuckDB
- Amazon Ads → Amazon Athena
- Amazon Ads → Amazon S3 Data Lake
- Amazon Ads → Azure Data Lake Storage
- Amazon Ads → Azure Synapse
- Amazon Ads → Spreadsheets
More sources for Microsoft SQL Server
- Amazon RDS → Microsoft SQL Server
- Amazon Seller Partner → Microsoft SQL Server
- Apache Spark → Microsoft SQL Server
- Apify → Microsoft SQL Server
- Appfollow → Microsoft SQL Server
- Apple Search Ads → Microsoft SQL Server
- Ashby → Microsoft SQL Server
- Autopilot → Microsoft SQL Server
- AWS CloudTrail → Microsoft SQL Server
- Azure Table Storage → Microsoft SQL Server
- Azure Blob Storage → Microsoft SQL Server
- Babelforce → Microsoft SQL Server
Early access
Connect Amazon Ads to Microsoft SQL Server the easy way
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