Amazon Ads to Azure Synapse Integration
AI-first ETL from Amazon Ads into Azure Synapse. Governed entities, incremental sync, typed landing tables.
How Datrise loads Amazon Ads into Azure Synapse
Datrise syncs Amazon Ads's campaigns, ad groups, keywords, spend, impressions, and attributed sales into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.
Ideal for Azure analytics estates feeding Power BI.
Endpoints
Amazon Ads: Sponsored ads across Amazon retail placements.
Azure Synapse: Microsoft analytics workspace with SQL pools.
How Amazon Ads entities map to Azure Synapse
| Amazon Ads entity | Azure Synapse object | Notes |
|---|---|---|
| campaigns | amazon_ads_campaigns | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| ad groups | amazon_ads_ad_groups | id PK · linked to amazon_ads_campaigns |
| keywords | amazon_ads_keywords | id PK · linked to amazon_ads_campaigns |
| spend | amazon_ads_spend | id PK · linked to amazon_ads_campaigns |
FAQ
How does Datrise handle Amazon Ads's custom fields in Azure Synapse?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.
How does the Amazon Ads to Azure Synapse sync stay up to date?
It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.
Related pipelines
More destinations for Amazon Ads
More sources for Azure Synapse
- Amazon RDS → Azure Synapse
- Amazon Seller Partner → Azure Synapse
- Apache Spark → Azure Synapse
- Apify → Azure Synapse
- Appfollow → Azure Synapse
- Apple Search Ads → Azure Synapse
- Ashby → Azure Synapse
- Autopilot → Azure Synapse
- AWS CloudTrail → Azure Synapse
- Azure Table Storage → Azure Synapse
- Azure Blob Storage → Azure Synapse
- Babelforce → Azure Synapse
Early access
Connect Amazon Ads to Azure Synapse the easy way
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