DatriseAI-first ETL

Apple Search Ads Microsoft SQL Server

AI-first ETL from Apple Search Ads into Microsoft SQL Server. Governed entities, incremental sync, typed landing tables.

How Datrise loads Apple Search Ads into Microsoft SQL Server

Datrise syncs Apple Search Ads's records, events, and configuration objects into Microsoft SQL Server as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.

Sync is incremental: Datrise uses a watermark on updated-at, applied with a MERGE statement, so re-runs update only what changed. Optional partitioned tables on a date partition function. SQL Server defaults to a case-insensitive collation, so Datrise preserves original casing in a metadata column to avoid silent key collisions.

Ideal for Microsoft-stack analytics and Power BI Import models.

Endpoints

Apple Search Ads: SaaS or API data source for analytics and warehouse sync.

Microsoft SQL Server: Microsoft relational DB with enterprise features.

How Apple Search Ads entities map to Microsoft SQL Server

Apple Search Ads entityMicrosoft SQL Server objectNotes
recordsapple_search_ads_recordsid PK · custom fields → NVARCHAR(MAX) JSON columns
eventsapple_search_ads_eventsdatetime2 events
configuration objectsapple_search_ads_configuration_objectsid PK · linked to apple_search_ads_records

FAQ

How does Datrise handle Apple Search Ads's custom fields in Microsoft SQL Server?

Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Microsoft SQL Server types.

How does the Apple Search Ads to Microsoft SQL Server sync stay up to date?

It runs incrementally — Datrise uses a watermark on updated-at, applied with a MERGE statement.

Related pipelines

Early access

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