Snapchat Ads to MySQL Integration

How Datrise loads Snapchat Ads into MySQL

Datrise syncs Snapchat Ads's campaigns, ad squads, ads, creatives, spend, and conversion metrics into MySQL as a typed table per source entity. Flexible or custom fields land in JSON columns, and timestamps such as created, updated, and status changes are typed as DATETIME/TIMESTAMP.

Sync is incremental: Datrise uses a watermark on updated-at, applied with INSERT … ON DUPLICATE KEY UPDATE, so re-runs update only what changed. Optional RANGE partitioning by load date. MySQL collation matters for CRM text, so Datrise lands utf8mb4 to preserve emoji and non-Latin characters.

Ideal for operational reporting and app databases already standardized on MySQL.

Endpoints

Snapchat Ads: Paid campaigns across Snapchat placements.

MySQL: Widely used OSS relational engine (InnoDB).

How Snapchat Ads entities map to MySQL

Snapchat Ads entity	MySQL object	Notes
campaigns	`snapchat_ads_campaigns`	id PK · custom fields → JSON columns
ad squads	`snapchat_ads_ad_squads`	id PK · linked to snapchat_ads_campaigns
ads	`snapchat_ads_ads`	id PK · linked to snapchat_ads_campaigns
creatives	`snapchat_ads_creatives`	id PK · linked to snapchat_ads_campaigns

FAQ

How does Datrise handle Snapchat Ads's custom fields in MySQL?

Flexible values are stored as JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native MySQL types.

How does the Snapchat Ads to MySQL sync stay up to date?

It runs incrementally — Datrise uses a watermark on updated-at, applied with INSERT … ON DUPLICATE KEY UPDATE.

Related pipelines

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