Retently to Azure Synapse Integration

How Datrise loads Retently into Azure Synapse

Datrise syncs Retently's surveys, responses, customers, NPS scores, campaigns, and feedback comments into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.

Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.

Ideal for Azure analytics estates feeding Power BI.

Endpoints

Retently: NPS and customer satisfaction survey tracking.

Azure Synapse: Microsoft analytics workspace with SQL pools.

How Retently entities map to Azure Synapse

Retently entity	Azure Synapse object	Notes
surveys	`retently_surveys`	id PK · custom fields → NVARCHAR(MAX) JSON columns
responses	`retently_responses`	id PK · linked to retently_surveys
customers	`retently_customers`	id PK · linked to retently_surveys
NPS scores	`retently_nps_scores`	id PK · linked to retently_surveys

FAQ

How does Datrise handle Retently's custom fields in Azure Synapse?

Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.

How does the Retently to Azure Synapse sync stay up to date?

It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.

Related pipelines

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