Outreach → Azure Synapse
AI-first ETL from Outreach into Azure Synapse. Governed entities, incremental sync, typed landing tables.
How Datrise loads Outreach into Azure Synapse
Datrise syncs Outreach's sequence activity, pipeline execution metrics, and sales engagement events into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.
Ideal for Azure analytics estates feeding Power BI.
Endpoints
Outreach: Sales execution platform for sequence activity and pipeline outcomes.
Azure Synapse: Microsoft analytics workspace with SQL pools.
How Outreach entities map to Azure Synapse
| Outreach entity | Azure Synapse object | Notes |
|---|---|---|
| sequence activity | outreach_sequence_activity | datetime2 events |
| pipeline execution metrics | outreach_pipeline_execution_metrics | id PK · linked to outreach_sequence_activity |
| sales engagement events | outreach_sales_engagement_events | datetime2 events |
FAQ
How does Datrise handle Outreach's custom fields in Azure Synapse?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.
How does the Outreach to Azure Synapse sync stay up to date?
It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.
Related pipelines
More destinations for Outreach
More sources for Azure Synapse
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