AppsFlyer → Azure Synapse
AI-first ETL from AppsFlyer into Azure Synapse. Governed entities, incremental sync, typed landing tables.
How Datrise loads AppsFlyer into Azure Synapse
Datrise syncs AppsFlyer's installs, in-app events, campaigns, and attribution touchpoints into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.
Ideal for Azure analytics estates feeding Power BI.
Endpoints
AppsFlyer: Mobile attribution and marketing analytics platform.
Azure Synapse: Microsoft analytics workspace with SQL pools.
How AppsFlyer entities map to Azure Synapse
| AppsFlyer entity | Azure Synapse object | Notes |
|---|---|---|
| installs | appsflyer_installs | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| in-app events | appsflyer_in_app_events | datetime2 events |
| campaigns | appsflyer_campaigns | id PK · linked to appsflyer_installs |
| attribution touchpoints | appsflyer_attribution_touchpoints | id PK · linked to appsflyer_installs |
FAQ
How does Datrise handle AppsFlyer's custom fields in Azure Synapse?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.
How does the AppsFlyer to Azure Synapse sync stay up to date?
It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.
Related pipelines
More destinations for AppsFlyer
More sources for Azure Synapse
- Microsoft Advertising → Azure Synapse
- Braintree → Azure Synapse
- Chargebee → Azure Synapse
- Customer.io → Azure Synapse
- Delighted → Azure Synapse
- Dixa → Azure Synapse
- Facebook Ads → Azure Synapse
- FullStory → Azure Synapse
- GitHub → Azure Synapse
- GitLab → Azure Synapse
- Google Drive → Azure Synapse
- Google Search Console → Azure Synapse
Early access
Connect AppsFlyer to Azure Synapse the easy way
Skip brittle scripts and manual exports. Join the waitlist to get a guided setup, AI-assisted mapping, and reliable incremental sync for this integration.