Meta Ads → Microsoft SQL Server
AI-first ETL from Meta Ads into Microsoft SQL Server. Governed entities, incremental sync, typed landing tables.
How Datrise loads Meta Ads into Microsoft SQL Server
Datrise syncs Meta Ads's campaign spend, impressions, clicks, conversions, and audience segments into Microsoft SQL Server as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses a watermark on updated-at, applied with a MERGE statement, so re-runs update only what changed. Optional partitioned tables on a date partition function. SQL Server defaults to a case-insensitive collation, so Datrise preserves original casing in a metadata column to avoid silent key collisions.
Ideal for Microsoft-stack analytics and Power BI Import models.
Endpoints
Meta Ads: Facebook and Instagram ad source for spend and engagement.
Microsoft SQL Server: Microsoft relational DB with enterprise features.
How Meta Ads entities map to Microsoft SQL Server
| Meta Ads entity | Microsoft SQL Server object | Notes |
|---|---|---|
| campaign spend | meta_ads_campaign_spend | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| impressions | meta_ads_impressions | id PK · linked to meta_ads_campaign_spend |
| clicks | meta_ads_clicks | id PK · linked to meta_ads_campaign_spend |
| conversions | meta_ads_conversions | id PK · linked to meta_ads_campaign_spend |
FAQ
How does Datrise handle Meta Ads's custom fields in Microsoft SQL Server?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Microsoft SQL Server types.
How does the Meta Ads to Microsoft SQL Server sync stay up to date?
It runs incrementally — Datrise uses a watermark on updated-at, applied with a MERGE statement.
Related pipelines
More destinations for Meta Ads
- Meta Ads → Oracle Database
- Meta Ads → Snowflake
- Meta Ads → Google BigQuery
- Meta Ads → Amazon Redshift
- Meta Ads → Databricks SQL Warehouse
- Meta Ads → ClickHouse
- Meta Ads → DuckDB
- Meta Ads → Amazon Athena
- Meta Ads → Amazon S3 Data Lake
- Meta Ads → Azure Data Lake Storage
- Meta Ads → Azure Synapse
- Meta Ads → Spreadsheets
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Early access
Connect Meta Ads to Microsoft SQL Server the easy way
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