DatriseAI-first ETL

Meta Ads Azure Data Lake Storage

AI-first ETL from Meta Ads into Azure Data Lake Storage. Governed entities, incremental sync, typed landing tables.

How Datrise loads Meta Ads into Azure Data Lake Storage

Datrise syncs Meta Ads's campaign spend, impressions, clicks, conversions, and audience segments into Azure Data Lake Storage as partitioned Parquet in ADLS Gen2 per source entity. Flexible or custom fields land in nested struct/map fields in Parquet, and timestamps such as created, updated, and status changes are typed as ISO-8601 timestamp columns.

Sync is incremental: Datrise uses writes new date partitions to the container and compacts on a schedule, so re-runs update only what changed. Hive-style partitioning by load date, readable by Synapse and Databricks. ADLS hierarchical namespace makes folder layout matter, so Datrise keeps a predictable entity/date path your Azure engines mount directly.

Ideal for Azure lakehouse storage shared across Synapse and Databricks.

Endpoints

Meta Ads: Facebook and Instagram ad source for spend and engagement.

Azure Data Lake Storage: ADLS Gen2 object storage for analytics workloads.

How Meta Ads entities map to Azure Data Lake Storage

Meta Ads entityAzure Data Lake Storage objectNotes
campaign spendmeta_ads_campaign_spendid PK · custom fields → nested struct/map fields in Parquet
impressionsmeta_ads_impressionsid PK · linked to meta_ads_campaign_spend
clicksmeta_ads_clicksid PK · linked to meta_ads_campaign_spend
conversionsmeta_ads_conversionsid PK · linked to meta_ads_campaign_spend

FAQ

How does Datrise handle Meta Ads's custom fields in Azure Data Lake Storage?

Flexible values are stored as nested struct/map fields in Parquet, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Data Lake Storage types.

How does the Meta Ads to Azure Data Lake Storage sync stay up to date?

It runs incrementally — Datrise uses writes new date partitions to the container and compacts on a schedule.

Related pipelines

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