DatriseAI-first ETL

Iterable PostgreSQL

AI-first ETL from Iterable into PostgreSQL. Governed entities, incremental sync, typed landing tables.

How Datrise loads Iterable into PostgreSQL

Datrise syncs Iterable's users, campaigns, journeys, message events, and experiments into PostgreSQL as a typed table per source entity. Flexible or custom fields land in jsonb columns, and timestamps such as created, updated, and status changes are typed as timestamptz.

Sync is incremental: Datrise uses a watermark on each entity's updated-at, applied with INSERT … ON CONFLICT DO UPDATE, so re-runs update only what changed. Optional declarative range partitioning by load date for high-volume tables. PostgreSQL folds unquoted identifiers to lowercase, so Datrise normalizes mixed-case source fields to snake_case.

Ideal for operational analytics and application backends that need fresh, queryable copies of your data.

Endpoints

Iterable: Cross-channel marketing automation and journeys.

PostgreSQL: Open-source relational database with strong SQL and extensions.

How Iterable entities map to PostgreSQL

Iterable entityPostgreSQL objectNotes
usersiterable_usersid PK · custom fields → jsonb columns
campaignsiterable_campaignsid PK · linked to iterable_users
journeysiterable_journeysid PK · linked to iterable_users
message eventsiterable_message_eventstimestamptz events

FAQ

How does Datrise handle Iterable's custom fields in PostgreSQL?

Flexible values are stored as jsonb columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native PostgreSQL types.

How does the Iterable to PostgreSQL sync stay up to date?

It runs incrementally — Datrise uses a watermark on each entity's updated-at, applied with INSERT … ON CONFLICT DO UPDATE.

Related pipelines

Early access

Connect Iterable to PostgreSQL the easy way

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