DatriseAI-first ETL

Iterable Azure Data Lake Storage

AI-first ETL from Iterable into Azure Data Lake Storage. Governed entities, incremental sync, typed landing tables.

How Datrise loads Iterable into Azure Data Lake Storage

Datrise syncs Iterable's users, campaigns, journeys, message events, and experiments into Azure Data Lake Storage as partitioned Parquet in ADLS Gen2 per source entity. Flexible or custom fields land in nested struct/map fields in Parquet, and timestamps such as created, updated, and status changes are typed as ISO-8601 timestamp columns.

Sync is incremental: Datrise uses writes new date partitions to the container and compacts on a schedule, so re-runs update only what changed. Hive-style partitioning by load date, readable by Synapse and Databricks. ADLS hierarchical namespace makes folder layout matter, so Datrise keeps a predictable entity/date path your Azure engines mount directly.

Ideal for Azure lakehouse storage shared across Synapse and Databricks.

Endpoints

Iterable: Cross-channel marketing automation and journeys.

Azure Data Lake Storage: ADLS Gen2 object storage for analytics workloads.

How Iterable entities map to Azure Data Lake Storage

Iterable entityAzure Data Lake Storage objectNotes
usersiterable_usersid PK · custom fields → nested struct/map fields in Parquet
campaignsiterable_campaignsid PK · linked to iterable_users
journeysiterable_journeysid PK · linked to iterable_users
message eventsiterable_message_eventsISO-8601 timestamp columns events

FAQ

How does Datrise handle Iterable's custom fields in Azure Data Lake Storage?

Flexible values are stored as nested struct/map fields in Parquet, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Data Lake Storage types.

How does the Iterable to Azure Data Lake Storage sync stay up to date?

It runs incrementally — Datrise uses writes new date partitions to the container and compacts on a schedule.

Related pipelines

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