Google Analytics 4 to Google BigQuery Integration
AI-first ETL from Google Analytics 4 into Google BigQuery. Governed entities, incremental sync, typed landing tables.
How Datrise loads Google Analytics 4 into Google BigQuery
Datrise syncs Google Analytics 4's events, users, sessions, traffic sources, conversions, and audiences into Google BigQuery as a partitioned table per source entity. Flexible or custom fields land in JSON or nested/repeated (STRUCT) columns, and timestamps such as created, updated, and status changes are typed as TIMESTAMP.
Sync is incremental: Datrise uses appends to a staging table, then MERGE on stable id into the partitioned target, so re-runs update only what changed. Partition by ingestion or event date and cluster by entity id to keep scanned bytes low. BigQuery bills by bytes scanned, so Datrise partitions and clusters every table to keep query costs predictable.
Ideal for Google-stack analytics and ML on serverless infrastructure.
Endpoints
Google Analytics 4: Event-based web and app analytics from Google.
Google BigQuery: Serverless analytics warehouse on GCP.
How Google Analytics 4 entities map to Google BigQuery
| Google Analytics 4 entity | Google BigQuery object | Notes |
|---|---|---|
| events | ga4_events | TIMESTAMP events |
| users | ga4_users | id PK · linked to ga4_events |
| sessions | ga4_sessions | id PK · linked to ga4_events |
| traffic sources | ga4_traffic_sources | id PK · linked to ga4_events |
FAQ
How does Datrise handle Google Analytics 4's custom fields in Google BigQuery?
Flexible values are stored as JSON or nested/repeated (STRUCT) columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Google BigQuery types.
How does the Google Analytics 4 to Google BigQuery sync stay up to date?
It runs incrementally — Datrise uses appends to a staging table, then MERGE on stable id into the partitioned target.
Related pipelines
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Early access
Connect Google Analytics 4 to Google BigQuery the easy way
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