Google Analytics 4 to Spreadsheets Integration

How Datrise loads Google Analytics 4 into Spreadsheets

Datrise syncs Google Analytics 4's events, users, sessions, traffic sources, conversions, and audiences into Spreadsheets as a tab per source entity. Flexible or custom fields land in JSON-stringified cells for nested fields, and timestamps such as created, updated, and status changes are typed as ISO-8601 text or serial date cells.

Sync is incremental: Datrise uses refreshes the tab's rows each run, preserving header order, so re-runs update only what changed. Sheets caps out around the low millions of cells, so Datrise lands a curated column set rather than every raw field.

Ideal for lightweight, shareable reporting for non-technical teams.

Endpoints

Google Analytics 4: Event-based web and app analytics from Google.

Spreadsheets: Business-friendly spreadsheet destination for collaborative analysis.

How Google Analytics 4 entities map to Spreadsheets

Google Analytics 4 entity	Spreadsheets object	Notes
events	`ga4_events`	ISO-8601 text or serial date cells events
users	`ga4_users`	id PK · linked to ga4_events
sessions	`ga4_sessions`	id PK · linked to ga4_events
traffic sources	`ga4_traffic_sources`	id PK · linked to ga4_events

FAQ

How does Datrise handle Google Analytics 4's custom fields in Spreadsheets?

Flexible values are stored as JSON-stringified cells for nested fields, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Spreadsheets types.

How does the Google Analytics 4 to Spreadsheets sync stay up to date?

It runs incrementally — Datrise uses refreshes the tab's rows each run, preserving header order.

Related pipelines

Early access

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