Google Analytics 4 to Azure Synapse Integration

AI-first ETL from Google Analytics 4 into Azure Synapse. Governed entities, incremental sync, typed landing tables.

How Datrise loads Google Analytics 4 into Azure Synapse

Datrise syncs Google Analytics 4's events, users, sessions, traffic sources, conversions, and audiences into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.

Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.

Ideal for Azure analytics estates feeding Power BI.

Endpoints

Google Analytics 4: Event-based web and app analytics from Google.

Azure Synapse: Microsoft analytics workspace with SQL pools.

How Google Analytics 4 entities map to Azure Synapse

Google Analytics 4 entity	Azure Synapse object	Notes
events	`ga4_events`	datetime2 events
users	`ga4_users`	id PK · linked to ga4_events
sessions	`ga4_sessions`	id PK · linked to ga4_events
traffic sources	`ga4_traffic_sources`	id PK · linked to ga4_events

FAQ

How does Datrise handle Google Analytics 4's custom fields in Azure Synapse?

Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.

How does the Google Analytics 4 to Azure Synapse sync stay up to date?

It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.

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