Facebook Marketing → Azure Synapse
AI-first ETL from Facebook Marketing into Azure Synapse. Governed entities, incremental sync, typed landing tables.
How Datrise loads Facebook Marketing into Azure Synapse
Datrise syncs Facebook Marketing's records, events, and configuration objects into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.
Ideal for Azure analytics estates feeding Power BI.
Endpoints
Facebook Marketing: SaaS or API data source for analytics and warehouse sync.
Azure Synapse: Microsoft analytics workspace with SQL pools.
How Facebook Marketing entities map to Azure Synapse
| Facebook Marketing entity | Azure Synapse object | Notes |
|---|---|---|
| records | facebook_marketing_records | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| events | facebook_marketing_events | datetime2 events |
| configuration objects | facebook_marketing_configuration_objects | id PK · linked to facebook_marketing_records |
FAQ
How does Datrise handle Facebook Marketing's custom fields in Azure Synapse?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.
How does the Facebook Marketing to Azure Synapse sync stay up to date?
It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.
Related pipelines
More destinations for Facebook Marketing
- Facebook Marketing → Spreadsheets
- Facebook Marketing → Airtable
- Facebook Marketing → CSV Files
- Facebook Marketing → MongoDB
- Facebook Marketing → Supabase
- Facebook Marketing → Neon
- Facebook Marketing → PlanetScale
- Facebook Marketing → Amazon DynamoDB
- Facebook Marketing → Looker
- Facebook Marketing → Looker Studio
- Facebook Marketing → Microsoft Power BI
- Facebook Marketing → Tableau
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Early access
Connect Facebook Marketing to Azure Synapse the easy way
Skip brittle scripts and manual exports. Join the waitlist to get a guided setup, AI-assisted mapping, and reliable incremental sync for this integration.