Front to Azure Synapse Integration

How Datrise loads Front into Azure Synapse

Datrise syncs Front's conversations, messages, contacts, inboxes, tags, and teammates into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.

Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.

Ideal for Azure analytics estates feeding Power BI.

Endpoints

Front: Shared inbox for team email and messaging.

Azure Synapse: Microsoft analytics workspace with SQL pools.

How Front entities map to Azure Synapse

Front entity	Azure Synapse object	Notes
conversations	`frontapp_conversations`	id PK · custom fields → NVARCHAR(MAX) JSON columns
messages	`frontapp_messages`	id PK · linked to frontapp_conversations
contacts	`frontapp_contacts`	id PK · linked to frontapp_conversations
inboxes	`frontapp_inboxes`	id PK · linked to frontapp_conversations

FAQ

How does Datrise handle Front's custom fields in Azure Synapse?

Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.

How does the Front to Azure Synapse sync stay up to date?

It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.

Related pipelines

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