Clay to Azure Synapse Integration
AI-first ETL from Clay into Azure Synapse. Governed entities, incremental sync, typed landing tables.
How Datrise loads Clay into Azure Synapse
Datrise syncs Clay's tables, rows, enrichment runs, waterfalls, data sources, and exported lists into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.
Ideal for Azure analytics estates feeding Power BI.
Endpoints
Clay: Data enrichment tables that build outbound lists.
Azure Synapse: Microsoft analytics workspace with SQL pools.
How Clay entities map to Azure Synapse
| Clay entity | Azure Synapse object | Notes |
|---|---|---|
| tables | clay_tables | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| rows | clay_rows | id PK · linked to clay_tables |
| enrichment runs | clay_enrichment_runs | id PK · linked to clay_tables |
| waterfalls | clay_waterfalls | id PK · linked to clay_tables |
FAQ
How does Datrise handle Clay's custom fields in Azure Synapse?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.
How does the Clay to Azure Synapse sync stay up to date?
It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.
Related pipelines
More destinations for Clay
More sources for Azure Synapse
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