Twenty CRM to Azure Synapse Integration

How Datrise loads Twenty CRM into Azure Synapse

Datrise syncs Twenty CRM's people, companies, opportunities, notes, tasks, and custom objects into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.

Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.

Ideal for Azure analytics estates feeding Power BI.

Endpoints

Twenty CRM: Open-source CRM with a customizable object model.

Azure Synapse: Microsoft analytics workspace with SQL pools.

How Twenty CRM entities map to Azure Synapse

Twenty CRM entity	Azure Synapse object	Notes
people	`twenty_people`	id PK · custom fields → NVARCHAR(MAX) JSON columns
companies	`twenty_companies`	id PK · linked to twenty_people
opportunities	`twenty_opportunities`	id PK · linked to twenty_people
notes	`twenty_notes`	id PK · linked to twenty_people

FAQ

How does Datrise handle Twenty CRM's custom fields in Azure Synapse?

Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.

How does the Twenty CRM to Azure Synapse sync stay up to date?

It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.

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