DatriseAI-first ETL

AppsFlyer MySQL

AI-first ETL from AppsFlyer into MySQL. Governed entities, incremental sync, typed landing tables.

How Datrise loads AppsFlyer into MySQL

Datrise syncs AppsFlyer's installs, in-app events, campaigns, and attribution touchpoints into MySQL as a typed table per source entity. Flexible or custom fields land in JSON columns, and timestamps such as created, updated, and status changes are typed as DATETIME/TIMESTAMP.

Sync is incremental: Datrise uses a watermark on updated-at, applied with INSERT … ON DUPLICATE KEY UPDATE, so re-runs update only what changed. Optional RANGE partitioning by load date. MySQL collation matters for CRM text, so Datrise lands utf8mb4 to preserve emoji and non-Latin characters.

Ideal for operational reporting and app databases already standardized on MySQL.

Endpoints

AppsFlyer: Mobile attribution and marketing analytics platform.

MySQL: Widely used OSS relational engine (InnoDB).

How AppsFlyer entities map to MySQL

AppsFlyer entityMySQL objectNotes
installsappsflyer_installsid PK · custom fields → JSON columns
in-app eventsappsflyer_in_app_eventsDATETIME/TIMESTAMP events
campaignsappsflyer_campaignsid PK · linked to appsflyer_installs
attribution touchpointsappsflyer_attribution_touchpointsid PK · linked to appsflyer_installs

FAQ

How does Datrise handle AppsFlyer's custom fields in MySQL?

Flexible values are stored as JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native MySQL types.

How does the AppsFlyer to MySQL sync stay up to date?

It runs incrementally — Datrise uses a watermark on updated-at, applied with INSERT … ON DUPLICATE KEY UPDATE.

Related pipelines

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