Aircall to Azure Synapse Integration

How Datrise loads Aircall into Azure Synapse

Datrise syncs Aircall's calls, users, teams, phone numbers, tags, and call recordings into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.

Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.

Ideal for Azure analytics estates feeding Power BI.

Endpoints

Aircall: Cloud phone system for sales and support teams.

Azure Synapse: Microsoft analytics workspace with SQL pools.

How Aircall entities map to Azure Synapse

Aircall entity	Azure Synapse object	Notes
calls	`aircall_calls`	id PK · custom fields → NVARCHAR(MAX) JSON columns
users	`aircall_users`	id PK · linked to aircall_calls
teams	`aircall_teams`	id PK · linked to aircall_calls
phone numbers	`aircall_phone_numbers`	id PK · linked to aircall_calls

FAQ

How does Datrise handle Aircall's custom fields in Azure Synapse?

Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.

How does the Aircall to Azure Synapse sync stay up to date?

It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.

Related pipelines

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