Adjust to Microsoft SQL Server Integration

How Datrise loads Adjust into Microsoft SQL Server

Datrise syncs Adjust's installs, sessions, in-app events, campaigns, cohorts, and attribution touchpoints into Microsoft SQL Server as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.

Sync is incremental: Datrise uses a watermark on updated-at, applied with a MERGE statement, so re-runs update only what changed. Optional partitioned tables on a date partition function. SQL Server defaults to a case-insensitive collation, so Datrise preserves original casing in a metadata column to avoid silent key collisions.

Ideal for Microsoft-stack analytics and Power BI Import models.

Endpoints

Adjust: Mobile measurement and attribution platform.

Microsoft SQL Server: Microsoft relational DB with enterprise features.

How Adjust entities map to Microsoft SQL Server

Adjust entity	Microsoft SQL Server object	Notes
installs	`adjust_installs`	id PK · custom fields → NVARCHAR(MAX) JSON columns
sessions	`adjust_sessions`	id PK · linked to adjust_installs
in-app events	`adjust_in_app_events`	datetime2 events
campaigns	`adjust_campaigns`	id PK · linked to adjust_installs

FAQ

How does Datrise handle Adjust's custom fields in Microsoft SQL Server?

Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Microsoft SQL Server types.

How does the Adjust to Microsoft SQL Server sync stay up to date?

It runs incrementally — Datrise uses a watermark on updated-at, applied with a MERGE statement.

Related pipelines

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