Trustpilot to Microsoft SQL Server Integration
AI-first ETL from Trustpilot into Microsoft SQL Server. Governed entities, incremental sync, typed landing tables.
How Datrise loads Trustpilot into Microsoft SQL Server
Datrise syncs Trustpilot's reviews, business units, consumers, star ratings, replies, and invitations into Microsoft SQL Server as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses a watermark on updated-at, applied with a MERGE statement, so re-runs update only what changed. Optional partitioned tables on a date partition function. SQL Server defaults to a case-insensitive collation, so Datrise preserves original casing in a metadata column to avoid silent key collisions.
Ideal for Microsoft-stack analytics and Power BI Import models.
Endpoints
Trustpilot: Consumer reviews and business reputation data.
Microsoft SQL Server: Microsoft relational DB with enterprise features.
How Trustpilot entities map to Microsoft SQL Server
| Trustpilot entity | Microsoft SQL Server object | Notes |
|---|---|---|
| reviews | trustpilot_reviews | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| business units | trustpilot_business_units | id PK · linked to trustpilot_reviews |
| consumers | trustpilot_consumers | id PK · linked to trustpilot_reviews |
| star ratings | trustpilot_star_ratings | id PK · linked to trustpilot_reviews |
FAQ
How does Datrise handle Trustpilot's custom fields in Microsoft SQL Server?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Microsoft SQL Server types.
How does the Trustpilot to Microsoft SQL Server sync stay up to date?
It runs incrementally — Datrise uses a watermark on updated-at, applied with a MERGE statement.
Related pipelines
More destinations for Trustpilot
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- Trustpilot → Amazon S3 Data Lake
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- Trustpilot → Azure Synapse
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Early access
Connect Trustpilot to Microsoft SQL Server the easy way
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