DatriseAI-first ETL

Totango to Snowflake Integration

AI-first ETL from Totango into Snowflake. Governed entities, incremental sync, typed landing tables.

How Datrise loads Totango into Snowflake

Datrise syncs Totango's accounts, users, success plays, health scores, journey stages, and tasks into Snowflake as a typed table per source entity. Flexible or custom fields land in VARIANT columns, and timestamps such as created, updated, and status changes are typed as TIMESTAMP_TZ.

Sync is incremental: Datrise uses staged loads merged on stable id with MERGE, so credits scale with change volume, not table size, so re-runs update only what changed. Automatic micro-partitioning, with optional clustering keys on high-cardinality ids. Snowflake upper-cases unquoted identifiers, so Datrise standardizes on lower-case quoted names to keep column references stable.

Ideal for central analytics warehouses feeding BI and AI workloads.

Endpoints

Totango: Customer journey orchestration for retention teams.

Snowflake: Cloud data warehouse with separated compute and storage.

How Totango entities map to Snowflake

Totango entitySnowflake objectNotes
accountstotango_accountsid PK · custom fields → VARIANT columns
userstotango_usersid PK · linked to totango_accounts
success playstotango_success_playsid PK · linked to totango_accounts
health scorestotango_health_scoresid PK · linked to totango_accounts

FAQ

How does Datrise handle Totango's custom fields in Snowflake?

Flexible values are stored as VARIANT columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Snowflake types.

How does the Totango to Snowflake sync stay up to date?

It runs incrementally — Datrise uses staged loads merged on stable id with MERGE, so credits scale with change volume, not table size.

Related pipelines

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