DatriseAI-first ETL

Top Producer Azure Synapse

AI-first ETL from Top Producer into Azure Synapse. Governed entities, incremental sync, typed landing tables.

How Datrise loads Top Producer into Azure Synapse

Datrise syncs Top Producer's contacts, accounts, deals, activities, and lifecycle events into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.

Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.

Ideal for Azure analytics estates feeding Power BI.

Endpoints

Top Producer: Real estate CRM for leads, listings, and agent follow-up.

Azure Synapse: Microsoft analytics workspace with SQL pools.

How Top Producer entities map to Azure Synapse

Top Producer entityAzure Synapse objectNotes
contactstop_producer_contactsid PK · custom fields → NVARCHAR(MAX) JSON columns
accountstop_producer_accountsid PK · linked to top_producer_contacts
dealstop_producer_dealsid PK · linked to top_producer_contacts
activitiestop_producer_activitiesdatetime2 events

FAQ

How does Datrise handle Top Producer's custom fields in Azure Synapse?

Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.

How does the Top Producer to Azure Synapse sync stay up to date?

It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.

Related pipelines

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