DatriseAI-first ETL

Sierra Interactive Azure Synapse

AI-first ETL from Sierra Interactive into Azure Synapse. Governed entities, incremental sync, typed landing tables.

How Datrise loads Sierra Interactive into Azure Synapse

Datrise syncs Sierra Interactive's contacts, accounts, deals, activities, and lifecycle events into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.

Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.

Ideal for Azure analytics estates feeding Power BI.

Endpoints

Sierra Interactive: Real estate CRM for leads, listings, and agent follow-up.

Azure Synapse: Microsoft analytics workspace with SQL pools.

How Sierra Interactive entities map to Azure Synapse

Sierra Interactive entityAzure Synapse objectNotes
contactssierra_interactive_contactsid PK · custom fields → NVARCHAR(MAX) JSON columns
accountssierra_interactive_accountsid PK · linked to sierra_interactive_contacts
dealssierra_interactive_dealsid PK · linked to sierra_interactive_contacts
activitiessierra_interactive_activitiesdatetime2 events

FAQ

How does Datrise handle Sierra Interactive's custom fields in Azure Synapse?

Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.

How does the Sierra Interactive to Azure Synapse sync stay up to date?

It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.

Related pipelines

Early access

Connect Sierra Interactive to Azure Synapse the easy way

Skip brittle scripts and manual exports. Join the waitlist to get a guided setup, AI-assisted mapping, and reliable incremental sync for this integration.