Smaily to Snowflake Integration
AI-first ETL from Smaily into Snowflake. Governed entities, incremental sync, typed landing tables.
How Datrise loads Smaily into Snowflake
Datrise syncs Smaily's subscribers, campaigns, lists, autoresponders, email events, and segments into Snowflake as a typed table per source entity. Flexible or custom fields land in VARIANT columns, and timestamps such as created, updated, and status changes are typed as TIMESTAMP_TZ.
Sync is incremental: Datrise uses staged loads merged on stable id with MERGE, so credits scale with change volume, not table size, so re-runs update only what changed. Automatic micro-partitioning, with optional clustering keys on high-cardinality ids. Snowflake upper-cases unquoted identifiers, so Datrise standardizes on lower-case quoted names to keep column references stable.
Ideal for central analytics warehouses feeding BI and AI workloads.
Endpoints
Smaily: Email and SMS campaigns with subscriber segments.
Snowflake: Cloud data warehouse with separated compute and storage.
How Smaily entities map to Snowflake
| Smaily entity | Snowflake object | Notes |
|---|---|---|
| subscribers | smaily_subscribers | id PK · custom fields → VARIANT columns |
| campaigns | smaily_campaigns | id PK · linked to smaily_subscribers |
| lists | smaily_lists | id PK · linked to smaily_subscribers |
| autoresponders | smaily_autoresponders | id PK · linked to smaily_subscribers |
FAQ
How does Datrise handle Smaily's custom fields in Snowflake?
Flexible values are stored as VARIANT columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Snowflake types.
How does the Smaily to Snowflake sync stay up to date?
It runs incrementally — Datrise uses staged loads merged on stable id with MERGE, so credits scale with change volume, not table size.
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