Outbrain to MicroStrategy Integration
AI-first ETL from Outbrain into MicroStrategy. Governed entities, incremental sync, typed landing tables.
How Datrise loads Outbrain into MicroStrategy
Datrise syncs Outbrain's campaigns, promoted links, publishers, spend, clicks, and conversions into MicroStrategy as warehouse tables for MicroStrategy's schema objects. Flexible or custom fields land in flattened columns, and timestamps such as created, updated, and status changes are typed as date/time dimensions.
Sync is incremental: Datrise uses incremental refresh of the warehouse tables behind attributes and metrics, so re-runs update only what changed. Date-partitioned facts. MicroStrategy maps attributes to columns, so Datrise lands stable keys and names so metrics don't break.
Ideal for large-scale enterprise reporting and governance.
Endpoints
Outbrain: Native content discovery advertising.
MicroStrategy: Enterprise BI with dossiers, governed metrics, and mobility.
How Outbrain entities map to MicroStrategy
| Outbrain entity | MicroStrategy object | Notes |
|---|---|---|
| campaigns | outbrain_campaigns | id PK · custom fields → flattened columns |
| promoted links | outbrain_promoted_links | id PK · linked to outbrain_campaigns |
| publishers | outbrain_publishers | id PK · linked to outbrain_campaigns |
| spend | outbrain_spend | id PK · linked to outbrain_campaigns |
FAQ
How does Datrise handle Outbrain's custom fields in MicroStrategy?
Flexible values are stored as flattened columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native MicroStrategy types.
How does the Outbrain to MicroStrategy sync stay up to date?
It runs incrementally — Datrise uses incremental refresh of the warehouse tables behind attributes and metrics.
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Early access
Connect Outbrain to MicroStrategy the easy way
Skip brittle scripts and manual exports. Join the waitlist to get a guided setup, AI-assisted mapping, and reliable incremental sync for this integration.