Outbrain to Microsoft SQL Server Integration
AI-first ETL from Outbrain into Microsoft SQL Server. Governed entities, incremental sync, typed landing tables.
How Datrise loads Outbrain into Microsoft SQL Server
Datrise syncs Outbrain's campaigns, promoted links, publishers, spend, clicks, and conversions into Microsoft SQL Server as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses a watermark on updated-at, applied with a MERGE statement, so re-runs update only what changed. Optional partitioned tables on a date partition function. SQL Server defaults to a case-insensitive collation, so Datrise preserves original casing in a metadata column to avoid silent key collisions.
Ideal for Microsoft-stack analytics and Power BI Import models.
Endpoints
Outbrain: Native content discovery advertising.
Microsoft SQL Server: Microsoft relational DB with enterprise features.
How Outbrain entities map to Microsoft SQL Server
| Outbrain entity | Microsoft SQL Server object | Notes |
|---|---|---|
| campaigns | outbrain_campaigns | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| promoted links | outbrain_promoted_links | id PK · linked to outbrain_campaigns |
| publishers | outbrain_publishers | id PK · linked to outbrain_campaigns |
| spend | outbrain_spend | id PK · linked to outbrain_campaigns |
FAQ
How does Datrise handle Outbrain's custom fields in Microsoft SQL Server?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Microsoft SQL Server types.
How does the Outbrain to Microsoft SQL Server sync stay up to date?
It runs incrementally — Datrise uses a watermark on updated-at, applied with a MERGE statement.
Related pipelines
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- Outbrain → Amazon Athena
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- Outbrain → Azure Synapse
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Early access
Connect Outbrain to Microsoft SQL Server the easy way
Skip brittle scripts and manual exports. Join the waitlist to get a guided setup, AI-assisted mapping, and reliable incremental sync for this integration.