Marketo to MySQL Integration

How Datrise loads Marketo into MySQL

Datrise syncs Marketo's leads, programs, campaigns, email events, lists, and lead scores into MySQL as a typed table per source entity. Flexible or custom fields land in JSON columns, and timestamps such as created, updated, and status changes are typed as DATETIME/TIMESTAMP.

Sync is incremental: Datrise uses a watermark on updated-at, applied with INSERT … ON DUPLICATE KEY UPDATE, so re-runs update only what changed. Optional RANGE partitioning by load date. MySQL collation matters for CRM text, so Datrise lands utf8mb4 to preserve emoji and non-Latin characters.

Ideal for operational reporting and app databases already standardized on MySQL.

Endpoints

Marketo: B2B marketing automation and lead management.

MySQL: Widely used OSS relational engine (InnoDB).

How Marketo entities map to MySQL

Marketo entity	MySQL object	Notes
leads	`marketo_leads`	id PK · custom fields → JSON columns
programs	`marketo_programs`	id PK · linked to marketo_leads
campaigns	`marketo_campaigns`	id PK · linked to marketo_leads
email events	`marketo_email_events`	DATETIME/TIMESTAMP events

FAQ

How does Datrise handle Marketo's custom fields in MySQL?

Flexible values are stored as JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native MySQL types.

How does the Marketo to MySQL sync stay up to date?

It runs incrementally — Datrise uses a watermark on updated-at, applied with INSERT … ON DUPLICATE KEY UPDATE.

Related pipelines

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