Marketo to Azure Data Lake Storage Integration
AI-first ETL from Marketo into Azure Data Lake Storage. Governed entities, incremental sync, typed landing tables.
How Datrise loads Marketo into Azure Data Lake Storage
Datrise syncs Marketo's leads, programs, campaigns, email events, lists, and lead scores into Azure Data Lake Storage as partitioned Parquet in ADLS Gen2 per source entity. Flexible or custom fields land in nested struct/map fields in Parquet, and timestamps such as created, updated, and status changes are typed as ISO-8601 timestamp columns.
Sync is incremental: Datrise uses writes new date partitions to the container and compacts on a schedule, so re-runs update only what changed. Hive-style partitioning by load date, readable by Synapse and Databricks. ADLS hierarchical namespace makes folder layout matter, so Datrise keeps a predictable entity/date path your Azure engines mount directly.
Ideal for Azure lakehouse storage shared across Synapse and Databricks.
Endpoints
Marketo: B2B marketing automation and lead management.
Azure Data Lake Storage: ADLS Gen2 object storage for analytics workloads.
How Marketo entities map to Azure Data Lake Storage
| Marketo entity | Azure Data Lake Storage object | Notes |
|---|---|---|
| leads | marketo_leads | id PK · custom fields → nested struct/map fields in Parquet |
| programs | marketo_programs | id PK · linked to marketo_leads |
| campaigns | marketo_campaigns | id PK · linked to marketo_leads |
| email events | marketo_email_events | ISO-8601 timestamp columns events |
FAQ
How does Datrise handle Marketo's custom fields in Azure Data Lake Storage?
Flexible values are stored as nested struct/map fields in Parquet, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Data Lake Storage types.
How does the Marketo to Azure Data Lake Storage sync stay up to date?
It runs incrementally — Datrise uses writes new date partitions to the container and compacts on a schedule.
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