Marketo to Holistics Integration
AI-first ETL from Marketo into Holistics. Governed entities, incremental sync, typed landing tables.
How Datrise loads Marketo into Holistics
Datrise syncs Marketo's leads, programs, campaigns, email events, lists, and lead scores into Holistics as warehouse tables modeled in Holistics. Flexible or custom fields land in flattened columns for the modeling layer, and timestamps such as created, updated, and status changes are typed as date/time dimensions.
Sync is incremental: Datrise uses incremental refresh of the modeled tables, so re-runs update only what changed. Date-partitioned facts for fast aggregates. Holistics models data as code on top of SQL, so Datrise lands stable column names to keep your models from drifting.
Ideal for as-code BI modeling on a warehouse.
Endpoints
Marketo: B2B marketing automation and lead management.
Holistics: Self-service BI with modeling layers and scheduled report delivery.
How Marketo entities map to Holistics
| Marketo entity | Holistics object | Notes |
|---|---|---|
| leads | marketo_leads | id PK · custom fields → flattened columns for the modeling layer |
| programs | marketo_programs | id PK · linked to marketo_leads |
| campaigns | marketo_campaigns | id PK · linked to marketo_leads |
| email events | marketo_email_events | date/time dimensions events |
FAQ
How does Datrise handle Marketo's custom fields in Holistics?
Flexible values are stored as flattened columns for the modeling layer, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Holistics types.
How does the Marketo to Holistics sync stay up to date?
It runs incrementally — Datrise uses incremental refresh of the modeled tables.
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Early access
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