DatriseAI-first ETL

Iterable Holistics

AI-first ETL from Iterable into Holistics. Governed entities, incremental sync, typed landing tables.

How Datrise loads Iterable into Holistics

Datrise syncs Iterable's users, campaigns, journeys, message events, and experiments into Holistics as warehouse tables modeled in Holistics. Flexible or custom fields land in flattened columns for the modeling layer, and timestamps such as created, updated, and status changes are typed as date/time dimensions.

Sync is incremental: Datrise uses incremental refresh of the modeled tables, so re-runs update only what changed. Date-partitioned facts for fast aggregates. Holistics models data as code on top of SQL, so Datrise lands stable column names to keep your models from drifting.

Ideal for as-code BI modeling on a warehouse.

Endpoints

Iterable: Cross-channel marketing automation and journeys.

Holistics: Self-service BI with modeling layers and scheduled report delivery.

How Iterable entities map to Holistics

Iterable entityHolistics objectNotes
usersiterable_usersid PK · custom fields → flattened columns for the modeling layer
campaignsiterable_campaignsid PK · linked to iterable_users
journeysiterable_journeysid PK · linked to iterable_users
message eventsiterable_message_eventsdate/time dimensions events

FAQ

How does Datrise handle Iterable's custom fields in Holistics?

Flexible values are stored as flattened columns for the modeling layer, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Holistics types.

How does the Iterable to Holistics sync stay up to date?

It runs incrementally — Datrise uses incremental refresh of the modeled tables.

Related pipelines

Early access

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