DatriseAI-first ETL

Facebook Marketing Databricks SQL Warehouse

AI-first ETL from Facebook Marketing into Databricks SQL Warehouse. Governed entities, incremental sync, typed landing tables.

How Datrise loads Facebook Marketing into Databricks SQL Warehouse

Datrise syncs Facebook Marketing's records, events, and configuration objects into Databricks SQL Warehouse as a Delta Lake table per source entity. Flexible or custom fields land in VARIANT or STRUCT columns, and timestamps such as created, updated, and status changes are typed as TIMESTAMP.

Sync is incremental: Datrise uses a Delta MERGE on stable id, with change history available via time travel, so re-runs update only what changed. Delta partitioning by load date with OPTIMIZE/Z-ORDER on query keys. Datrise writes Unity Catalog–governed Delta tables, so lineage and permissions are managed centrally rather than per-notebook.

Ideal for lakehouse analytics and ML feature tables on Databricks.

Endpoints

Facebook Marketing: SaaS or API data source for analytics and warehouse sync.

Databricks SQL Warehouse: Lakehouse SQL endpoints over Delta tables.

How Facebook Marketing entities map to Databricks SQL Warehouse

Facebook Marketing entityDatabricks SQL Warehouse objectNotes
recordsfacebook_marketing_recordsid PK · custom fields → VARIANT or STRUCT columns
eventsfacebook_marketing_eventsTIMESTAMP events
configuration objectsfacebook_marketing_configuration_objectsid PK · linked to facebook_marketing_records

FAQ

How does Datrise handle Facebook Marketing's custom fields in Databricks SQL Warehouse?

Flexible values are stored as VARIANT or STRUCT columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Databricks SQL Warehouse types.

How does the Facebook Marketing to Databricks SQL Warehouse sync stay up to date?

It runs incrementally — Datrise uses a Delta MERGE on stable id, with change history available via time travel.

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