DatriseAI-first ETL

ConvertKit to Azure Synapse Integration

AI-first ETL from ConvertKit into Azure Synapse. Governed entities, incremental sync, typed landing tables.

How Datrise loads ConvertKit into Azure Synapse

Datrise syncs ConvertKit's subscribers, forms, sequences, tags, broadcasts, and email events into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.

Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.

Ideal for Azure analytics estates feeding Power BI.

Endpoints

ConvertKit: Email marketing built for creators.

Azure Synapse: Microsoft analytics workspace with SQL pools.

How ConvertKit entities map to Azure Synapse

ConvertKit entityAzure Synapse objectNotes
subscribersconvertkit_subscribersid PK · custom fields → NVARCHAR(MAX) JSON columns
formsconvertkit_formsid PK · linked to convertkit_subscribers
sequencesconvertkit_sequencesid PK · linked to convertkit_subscribers
tagsconvertkit_tagsid PK · linked to convertkit_subscribers

FAQ

How does Datrise handle ConvertKit's custom fields in Azure Synapse?

Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.

How does the ConvertKit to Azure Synapse sync stay up to date?

It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.

Related pipelines

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