DatriseAI-first ETL

Callrail Azure Synapse

AI-first ETL from Callrail into Azure Synapse. Governed entities, incremental sync, typed landing tables.

How Datrise loads Callrail into Azure Synapse

Datrise syncs Callrail's records, events, and configuration objects into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.

Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.

Ideal for Azure analytics estates feeding Power BI.

Endpoints

Callrail: SaaS or API data source for analytics and warehouse sync.

Azure Synapse: Microsoft analytics workspace with SQL pools.

How Callrail entities map to Azure Synapse

Callrail entityAzure Synapse objectNotes
recordscallrail_recordsid PK · custom fields → NVARCHAR(MAX) JSON columns
eventscallrail_eventsdatetime2 events
configuration objectscallrail_configuration_objectsid PK · linked to callrail_records

FAQ

How does Datrise handle Callrail's custom fields in Azure Synapse?

Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.

How does the Callrail to Azure Synapse sync stay up to date?

It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.

Related pipelines

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