Campaign Monitor to Azure Synapse Integration
AI-first ETL from Campaign Monitor into Azure Synapse. Governed entities, incremental sync, typed landing tables.
How Datrise loads Campaign Monitor into Azure Synapse
Datrise syncs Campaign Monitor's subscribers, campaigns, lists, segments, email events, and automations into Azure Synapse as a typed table per source entity. Flexible or custom fields land in NVARCHAR(MAX) JSON columns, and timestamps such as created, updated, and status changes are typed as datetime2.
Sync is incremental: Datrise uses COPY into staging, then a MERGE on stable id, so re-runs update only what changed. Hash distribution on the join id with date partitioning on facts. Synapse dedicated pools reward good hash-distribution choices, so Datrise distributes on entity ids to avoid data-movement-heavy joins.
Ideal for Azure analytics estates feeding Power BI.
Endpoints
Campaign Monitor: Email campaign delivery and subscriber management.
Azure Synapse: Microsoft analytics workspace with SQL pools.
How Campaign Monitor entities map to Azure Synapse
| Campaign Monitor entity | Azure Synapse object | Notes |
|---|---|---|
| subscribers | campaign_monitor_subscribers | id PK · custom fields → NVARCHAR(MAX) JSON columns |
| campaigns | campaign_monitor_campaigns | id PK · linked to campaign_monitor_subscribers |
| lists | campaign_monitor_lists | id PK · linked to campaign_monitor_subscribers |
| segments | campaign_monitor_segments | id PK · linked to campaign_monitor_subscribers |
FAQ
How does Datrise handle Campaign Monitor's custom fields in Azure Synapse?
Flexible values are stored as NVARCHAR(MAX) JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Synapse types.
How does the Campaign Monitor to Azure Synapse sync stay up to date?
It runs incrementally — Datrise uses COPY into staging, then a MERGE on stable id.
Related pipelines
More destinations for Campaign Monitor
- Campaign Monitor → Spreadsheets
- Campaign Monitor → Airtable
- Campaign Monitor → CSV Files
- Campaign Monitor → MongoDB
- Campaign Monitor → Supabase
- Campaign Monitor → Neon
- Campaign Monitor → PlanetScale
- Campaign Monitor → Amazon DynamoDB
- Campaign Monitor → Looker
- Campaign Monitor → Looker Studio
- Campaign Monitor → Microsoft Power BI
- Campaign Monitor → Tableau
More sources for Azure Synapse
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Connect Campaign Monitor to Azure Synapse the easy way
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