Braze to Snowflake Integration

How Datrise loads Braze into Snowflake

Datrise syncs Braze's users, campaigns, canvases, message events, segments, and custom attributes into Snowflake as a typed table per source entity. Flexible or custom fields land in VARIANT columns, and timestamps such as created, updated, and status changes are typed as TIMESTAMP_TZ.

Sync is incremental: Datrise uses staged loads merged on stable id with MERGE, so credits scale with change volume, not table size, so re-runs update only what changed. Automatic micro-partitioning, with optional clustering keys on high-cardinality ids. Snowflake upper-cases unquoted identifiers, so Datrise standardizes on lower-case quoted names to keep column references stable.

Ideal for central analytics warehouses feeding BI and AI workloads.

Endpoints

Braze: Cross-channel customer engagement platform.

Snowflake: Cloud data warehouse with separated compute and storage.

How Braze entities map to Snowflake

Braze entity	Snowflake object	Notes
users	`braze_users`	id PK · custom fields → VARIANT columns
campaigns	`braze_campaigns`	id PK · linked to braze_users
canvases	`braze_canvases`	id PK · linked to braze_users
message events	`braze_message_events`	TIMESTAMP_TZ events

FAQ

How does Datrise handle Braze's custom fields in Snowflake?

Flexible values are stored as VARIANT columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Snowflake types.

How does the Braze to Snowflake sync stay up to date?

It runs incrementally — Datrise uses staged loads merged on stable id with MERGE, so credits scale with change volume, not table size.

Related pipelines

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