Braze to Amazon Redshift Integration

How Datrise loads Braze into Amazon Redshift

Datrise syncs Braze's users, campaigns, canvases, message events, segments, and custom attributes into Amazon Redshift as a typed table per source entity. Flexible or custom fields land in SUPER columns, and timestamps such as created, updated, and status changes are typed as TIMESTAMPTZ.

Sync is incremental: Datrise uses COPY from staged files, then a delete-and-insert merge on stable id, so re-runs update only what changed. A DISTKEY on the join id and a SORTKEY on the load timestamp. Redshift performance hinges on dist/sort keys, so Datrise picks them from your entity ids and sync timestamps rather than defaulting to EVEN distribution.

Ideal for AWS-native warehouses already using the Redshift ecosystem.

Endpoints

Braze: Cross-channel customer engagement platform.

Amazon Redshift: AWS petabyte-scale warehouse with Spectrum.

How Braze entities map to Amazon Redshift

Braze entity	Amazon Redshift object	Notes
users	`braze_users`	id PK · custom fields → SUPER columns
campaigns	`braze_campaigns`	id PK · linked to braze_users
canvases	`braze_canvases`	id PK · linked to braze_users
message events	`braze_message_events`	TIMESTAMPTZ events

FAQ

How does Datrise handle Braze's custom fields in Amazon Redshift?

Flexible values are stored as SUPER columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Amazon Redshift types.

How does the Braze to Amazon Redshift sync stay up to date?

It runs incrementally — Datrise uses COPY from staged files, then a delete-and-insert merge on stable id.

Related pipelines

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