DatriseAI-first ETL

Yotpo MySQL

AI-first ETL from Yotpo into MySQL. Governed entities, incremental sync, typed landing tables.

How Datrise loads Yotpo into MySQL

Datrise syncs Yotpo's reviews, loyalty members, redemptions, and campaign events into MySQL as a typed table per source entity. Flexible or custom fields land in JSON columns, and timestamps such as created, updated, and status changes are typed as DATETIME/TIMESTAMP.

Sync is incremental: Datrise uses a watermark on updated-at, applied with INSERT … ON DUPLICATE KEY UPDATE, so re-runs update only what changed. Optional RANGE partitioning by load date. MySQL collation matters for CRM text, so Datrise lands utf8mb4 to preserve emoji and non-Latin characters.

Ideal for operational reporting and app databases already standardized on MySQL.

Endpoints

Yotpo: Reviews and loyalty marketing for e-commerce brands.

MySQL: Widely used OSS relational engine (InnoDB).

How Yotpo entities map to MySQL

Yotpo entityMySQL objectNotes
reviewsyotpo_reviewsid PK · custom fields → JSON columns
loyalty membersyotpo_loyalty_membersid PK · linked to yotpo_reviews
redemptionsyotpo_redemptionsid PK · linked to yotpo_reviews
campaign eventsyotpo_campaign_eventsDATETIME/TIMESTAMP events

FAQ

How does Datrise handle Yotpo's custom fields in MySQL?

Flexible values are stored as JSON columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native MySQL types.

How does the Yotpo to MySQL sync stay up to date?

It runs incrementally — Datrise uses a watermark on updated-at, applied with INSERT … ON DUPLICATE KEY UPDATE.

Related pipelines

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