Veeva CRM to Looker Integration
AI-first ETL from Veeva CRM into Looker. Governed entities, incremental sync, typed landing tables.
How Datrise loads Veeva CRM into Looker
Datrise syncs Veeva CRM's accounts, calls, samples, territories, consents, and medical inquiries into Looker as governed warehouse tables with LookML-ready naming. Flexible or custom fields land in flattened columns (nested fields expanded for modeling), and timestamps such as created, updated, and status changes are typed as date/time dimension columns.
Sync is incremental: Datrise uses incremental refresh of the underlying warehouse tables Looker explores, so re-runs update only what changed. Date-partitioned fact tables for PDT performance. Looker models live in LookML on top of SQL, so Datrise lands clean, stable column names rather than churn that would break your views.
Ideal for governed, version-controlled BI on a warehouse.
Endpoints
Veeva CRM: Life sciences CRM for field medical and commercial teams.
Looker: Google Cloud BI with LookML semantic models and governed dashboards.
How Veeva CRM entities map to Looker
| Veeva CRM entity | Looker object | Notes |
|---|---|---|
| accounts | veeva_accounts | id PK · custom fields → flattened columns (nested fields expanded for modeling) |
| calls | veeva_calls | id PK · linked to veeva_accounts |
| samples | veeva_samples | id PK · linked to veeva_accounts |
| territories | veeva_territories | id PK · linked to veeva_accounts |
FAQ
How does Datrise handle Veeva CRM's custom fields in Looker?
Flexible values are stored as flattened columns (nested fields expanded for modeling), so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Looker types.
How does the Veeva CRM to Looker sync stay up to date?
It runs incrementally — Datrise uses incremental refresh of the underlying warehouse tables Looker explores.
Related pipelines
More destinations for Veeva CRM
Early access
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