DatriseAI-first ETL

Urban Airship to Snowflake Integration

AI-first ETL from Urban Airship into Snowflake. Governed entities, incremental sync, typed landing tables.

How Datrise loads Urban Airship into Snowflake

Datrise syncs Urban Airship's push notifications, channels, audiences, message events, segments, and named users into Snowflake as a typed table per source entity. Flexible or custom fields land in VARIANT columns, and timestamps such as created, updated, and status changes are typed as TIMESTAMP_TZ.

Sync is incremental: Datrise uses staged loads merged on stable id with MERGE, so credits scale with change volume, not table size, so re-runs update only what changed. Automatic micro-partitioning, with optional clustering keys on high-cardinality ids. Snowflake upper-cases unquoted identifiers, so Datrise standardizes on lower-case quoted names to keep column references stable.

Ideal for central analytics warehouses feeding BI and AI workloads.

Endpoints

Urban Airship: Mobile push and cross-channel message orchestration.

Snowflake: Cloud data warehouse with separated compute and storage.

How Urban Airship entities map to Snowflake

Urban Airship entitySnowflake objectNotes
push notificationsurban_airship_push_notificationsid PK · custom fields → VARIANT columns
channelsurban_airship_channelsid PK · linked to urban_airship_push_notifications
audiencesurban_airship_audiencesid PK · linked to urban_airship_push_notifications
message eventsurban_airship_message_eventsTIMESTAMP_TZ events

FAQ

How does Datrise handle Urban Airship's custom fields in Snowflake?

Flexible values are stored as VARIANT columns, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Snowflake types.

How does the Urban Airship to Snowflake sync stay up to date?

It runs incrementally — Datrise uses staged loads merged on stable id with MERGE, so credits scale with change volume, not table size.

Related pipelines

Early access

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