DatriseAI-first ETL

Snapchat Marketing Azure Data Lake Storage

AI-first ETL from Snapchat Marketing into Azure Data Lake Storage. Governed entities, incremental sync, typed landing tables.

How Datrise loads Snapchat Marketing into Azure Data Lake Storage

Datrise syncs Snapchat Marketing's records, events, and configuration objects into Azure Data Lake Storage as partitioned Parquet in ADLS Gen2 per source entity. Flexible or custom fields land in nested struct/map fields in Parquet, and timestamps such as created, updated, and status changes are typed as ISO-8601 timestamp columns.

Sync is incremental: Datrise uses writes new date partitions to the container and compacts on a schedule, so re-runs update only what changed. Hive-style partitioning by load date, readable by Synapse and Databricks. ADLS hierarchical namespace makes folder layout matter, so Datrise keeps a predictable entity/date path your Azure engines mount directly.

Ideal for Azure lakehouse storage shared across Synapse and Databricks.

Endpoints

Snapchat Marketing: SaaS or API data source for analytics and warehouse sync.

Azure Data Lake Storage: ADLS Gen2 object storage for analytics workloads.

How Snapchat Marketing entities map to Azure Data Lake Storage

Snapchat Marketing entityAzure Data Lake Storage objectNotes
recordssnapchat_marketing_recordsid PK · custom fields → nested struct/map fields in Parquet
eventssnapchat_marketing_eventsISO-8601 timestamp columns events
configuration objectssnapchat_marketing_configuration_objectsid PK · linked to snapchat_marketing_records

FAQ

How does Datrise handle Snapchat Marketing's custom fields in Azure Data Lake Storage?

Flexible values are stored as nested struct/map fields in Parquet, so new fields don't require a migration; strongly-typed fields — dates, numbers, and references — are promoted to native Azure Data Lake Storage types.

How does the Snapchat Marketing to Azure Data Lake Storage sync stay up to date?

It runs incrementally — Datrise uses writes new date partitions to the container and compacts on a schedule.

Related pipelines

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